13 Resources Every Marketer Needs

Today’s marketing world is rapidly evolving. From savvy applications, software tools to automated devices, tech has been a game-changer for the marketing landscape. So, are you well-acquainted with this dynamic landscape? There isn’t a sure-shot way to conquer the digital space; it is all about digging into new trends and excessive market research. For this, marketers need resources like apps, forums, tools, and software solutions.

Begin by learning the ins and outs of digital marketing. It is an umbrella term used for all promotional campaigns on the internet. You must stay updated with the trending news to know what campaigns are doing well and which ads are generating engagement. Similarly, a handful of resourcescan help you with search engine optimization, content, and design.

To help you out, we have rounded some of the best marketing resources which can help elevate your skills and expertise. Here is a list of thirteen resources every marketer needs.

Design andcreative resources

As competition continues to increase in the digital world, marketers must level up their design game to captivate audiences. After all, visuals and graphics can be eye-catching, making your posts standout on your audience’s feed. Here are some tools that can help you get creative.

1. Stock images

Using high-quality images for social media marketing has become essential today. Unfortunately, finding relevant, high-quality pictures is never easy, but stock photos can be useful. They are beautifully captured with optimized lights and high resolution, making them perfect for the website’s visual content. In addition, these images are royalty-free, so you don’t have to deal with copyright issues.

2.  Landscape

Do you need different image sizes? If so, the landscape could be the perfect tool. It allows marketers to upload any image on social media and have it resized without affecting its quality. Thus, you can create picture-perfect crops and stand out in this increasingly visual world.

3. Canva

Canva is an online graphic design platform where marketers can curate social media posts. It lets you design posts from scratch, allowing you to customize them for the brand with a logo, color palette, and font. If you don’t know much about this tool, enroll in a series of recorded or live workshops and bring your creative vision to life.

Market research tools

How do you implement new marketing campaigns? Probably by conducting market research, of course. Luckily, now marketers can leverage social data to identify insights on what matters to your target audience. Here are the best market research tools.

4. Pinterest trends

Pinterest forecasts what is next in the fashion, food, and beauty industry. If you have a similar business niche, use data from Pinterest to get insight into market trends. It also enables checking search volume, top pins, and related trends users follow.

5. Exploding topics

Do you want to find the next big thing before your rival does? If so, subscribe to exploding topics newsletter. Their team shares an expert analysis on search topics once a week, giving context on why a trend is gaining popularity. You can capitalize on this opportunity and design a campaign accordingly.

6. Answer the public

Lately, answer the public’s website has become immensely popular, mainly for consumer insights. The tool gathers data from different search engines, letting marketers find all questions people are searching about their product offerings.

Digital marketing resources

Digital marketing includes all promotional campaigns on the internet. To know what is happening, you must stay updated on the news; here are a few resources to keep you well informed.

7. HubSpot Academy

Have you thought about taking courses on digital marketing? If so, HubSpot Academy offers the best ones. It covers everything from content creation, social media, and email campaigns. Further, they also have a certification exam where you will receive a badge if you pass the course.

8.  Content Folks Newsletter

Content Folks is a bi-weekly newsletter focused on content marketing advice. It offers IRL examples to showcase how marketers can promote content to their target market. You can subscribe to it and get insights into new content trends prevailing in the market.

Automation andreporting tools

Undeniably, artificial intelligence (AI) and machine learning (ML) have revolutionized the marketing landscape. It is studying consumer patterns to understand how people make buying decisions. Thus, let’s speed up on the topic and help you integrate some automation tools.

9. ChatGPT

ChatGPT is an AI assistant that helps people with day-to-day work. It can prepare workflows, analyze marketing reports, and even give marketing ideas relevant to your business. In addition, you can utilize this tool for reporting and data analysis.

10. Google Analytics Academy

This academy can help marketers brush up on their data lessons. It hosts interactive sessions for students taught in a stagged analytics environment. That way, you can get hands-on experience with the forum and quickly optimize your brand’s social reporting.

SEO resources

Today’s digital marketing strategies are incomplete without search engine optimization (SEO). After all, it is a budget-friendly way to reach potential customers if you have the right tools and resources.

11. Ahrefs TV

Most marketers find SEO confusing and complicated. Ahrefs can break down complex SEO topics into easy readers, allowing marketers to learn the basics. In addition, Ahrefs TV is a YouTube channel that translates all topics into videos, teaching everything step by step. It is perfect for everyone looking to level up their SEO game.

12. Backlinko

Backlinko has a diverse collection of SEO marketing resources that can improve your SEO knowledge. You can go through their webpage and read through the SEO content. If you want to learn anything specific, like internal link building, you can search with keywords and find substantial content.

13. SEO Starter Guide

If you are new to SEO, go through Google’s SEO guide. It has small chapters covering different SEO marketing aspects, helping marketers improve their knowledge. It will help you learn things step-by-step and develop a compelling SEO campaign.

Conclusion

As the marketing landscape continues to evolve, it is time marketers start to upskill. Marketing resources are nothing less than textbooks, helping you navigate the current trends in the digital world. It can also educate you on the best practices and emerging trends, enabling you to design campaigns accordingly. Hence, consider what skills you want to improve and choose your resources wisely. It will fine-tune your marketing skills while taking your brand to the next level.

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